The Tick’s Danger Boat
CLIENT: AMAZON
AGENCY: NVE
The Tick’s sassy talking boat was one of the most “full to the brim” creations we made for Comicon in 2017. We created an immersive environment full of tactile interactivity and personalized experiences that helped showcase the tongue in cheek humor of The Tick. Attendees would begin with an RFID wristband and create their hero persona. The wristband would grant them access to cool goodies and the Tick’s infamous “Fo-Ham” (do no refrigerate after opening) vending machine.
The Danger Boat structure featured information about The Tick’s cast via touchscreen panels and a variety of interactive elements including submarine driver controls that connected to screens showing the driver where they were “steering” and allowed them to fire off missiles. A roving robot, voiced by a live actor, provided comic relief as attendees made their way through the experience and a 360 degree photo booth awaited them as they exited.
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