Chip Defender Arcade Game
Client: Frito Lay
Agency: New Creatures
For the 2018 E3, Doritos sought to break the world record for the largest arcade game in history. We helped them succeed at this worthy endeavor by fabricating the world’s largest fully functional joystick and arcade buttons.
The gamepad mapped to the extra large Chip Defender game located across the field, allowing for a jaw dropping gaming experience for the player and excellent viewing for the cheering fans.