Visit Seattle Rain Booth

Clients: NRG Experiential Marketing, Visit Seattle

Location: Phoenix and Scottsdale, AZ | Venice Beach, CA

Gloomy overcasts are not the only thing to be found in the Rainy City, so Visit Seattle thought what better way to highlight the romance rain brings than to bring a piece of Seattle to warmer climates where precipitation is more scarce. Alongside NRG Experiential, we worked to design and fabricate a wooden 17’ x 16’ sustainable rain booth that captured water and pumped it for reuse, completed by an atmospheric orange-toned backdrop of the Seattle skyline. Visitors were able to to partake in magazine and movie-magic photo-ops while surrounded by a veil of rain and select from 3 different overlays to customize their ‘rainy romance’ experience. Guests were able to input their phone numbers into the photo capture device to immediately get their pictures to share on social media and wi-fi hotspots provided more marketing and exploration opportunities.

It was clear that many guests began realizing the enchantment of the Rainy City and were considering making Seattle their next vacation destination, as Visit Seattle recorded 81 pieces of media coverage for the activation and 167M+ media impressions.

Video

Rain Booth Visitor Photo-Op Captures