Frito Lay Tostitos Super Bowl LVII

Client: New Creatures

Frito Lay aimed to be the most sought-after destination during Super Bowl week and what better way to entice people to pull over than a small town themed in all things Frito Lay?

Spectacle teamed up with New Creatures to create & activate a pop-up interactive experience melding the spirit of Route 66 and Frito Lay into something both visually delicious and engaging. Attractions included:

• A Frito Lays general store human claw machine, where participants try to gather as many chips from a pit of 6000 bags and drop them into a barrel for their keeping.

• Cheetos themed motel w/a quarterback challenge and photo-op, complete with an accessible ramp. Participants would run on cue and jump into a pool of foam “cheeto dust” in order to catch a football thrown towards them. Guests included quarterbacks Peyton Manning and Trevor Lawrence.

• Doritos retro arcade that brought together groups to watch someone they know (or not) play Madden or retro arcade games.

• A Tostito’s themed diner upcycled from a a silver airstream, serving bites throughout the day.

  ….And more!