Tostitos Party BLVD. @ Super Bowl XLIX
client: Tostitios
Event: Super Bowl XLIX
When Tostitos needed help “Bringing the Party” to Super Bowl 49 the Design team at Spectacle started dreaming up oversized games that would be just as fun to watch as they would be to play. Fans started in the queueing & registration area where they were issued a souvenir wristband equipped with an RFID tag.
The fans could then scan their wrist bands to play the oversized games, redeem points, and even download animations and photos from their game sessions. Top score earners could see their names posted on a Digital Leader Board and could even win daily and hourly prizes.
The most notable game at Tostitos Party Blvd was “Dual Dip”. This two player game tested the nerves of anyone who wanted to face off with a friend and see who could throw a football more accurately while standing 25ft up in the air on a trap door. Huge crowds would gather just waiting for the next loser to get dropped into a giant bowl of salsa.
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