Toyota #MakeYourMark Paintball Experience
Client: Toyota, bRIGHTLINE iNTERACTIVE
Toyota needed an engaging experience to bolster its "Elevate The Moment" campaign at SXSW and other art focused events. They wanted to showcase their passion for technological innovation and market the new 2015 Corolla.
Featuring two modified paintball turrets with precision pixel technology, custom developed programming, and color changing hoppers, the fully automated robots shot paintballs in a pre-defined pattern while leaving the Corolla spotless.
Patrons tweeted #makeyourmark to Toyota and watched the turrets activate in real time to add another pixel to the Corolla's backdrop.
The Result?
8000+ Interactions per event
100,000+ Additional Impressions from Revolt TV Livestream
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